CHANNEL OUTLOOK 2015

The regional channel witnessed a number of emerging and third platform technologies taking off the ground in 2014. However, most of these technologies will continue to develop and grow into this year as well. While we did see the market buzzing about cloud and Big Data, it is still a long way off before it become mainstream deployments. But the good news is, the conversation and discussion  have begun and are slowly moving beyond the boardrooms. While social media skills remain low key within the channel, it is expected to build up in this year. And we are bound to hear a lot more on NFC, software-defined everything, various versions of cloud deployments and a more advanced utilization of analytics. Reseller Middle East speaks to experts from the industry on technologies and market scenarios that they believe will dominate 2015 and how regional channel partners can make the most of it to sustain a profitable business.

As far as our business in the region is concerned, apart from the continued growth in data storage and data protection, we are seeing great opportunities in the areas of all-flash arrays, software-defined storage, converged infrastructure, virtual desktop infrastructure, and Big Data analytics solutions.

Enterprise have been showing keen interest to understand, evaluate and adopt emerging technologies that could give them distinct advantage over competition, enhance business productivity and achieve growth objectives.

We are expecting a significant increase in the number of customers ready to deploy these solutions in the coming year.

Channel partners should continue to build on their forte while keeping a sharp eye on the opportunities created by emerging technologies. Those players who are early movers to these technologies will reap the most benefits. – Suren Vedantham, Group Managing Director-StorIT Distribution

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