META region is growing at a very rapid pace with regards to ICT and is using technology to foster innovation and efficiency. Enterprise Channels MEA team talked to few leading partners of the region in an attempt to understand the progressive change in the role of partners and heir plans for 2015.

There are various innovation that are transforming the IT landscape today and they will continue to play an important role in shaping the ICT market in the coming years. Some examples include cloud computing, data centers, BYOD, personal clouds, and cloud integration mechanisms. What we see is traditional ICT budget is now being shifted towards business users, whereas it would normally have sat solely within the IT department of an organization. We get an increased number of request directly from businesses rather from their IT departments. This means that the partners must know the business in which they work. This is no longer about providing a one-fits-all product, but a solution that meets a real business need. Customers are more interested in solutions not products, so teams need to work together to bring that solution to them and highlight our knowledge and expertise in their industry.

TARGET GROWTH

We are targeting at least a 30% growth in 2015 over the previous year. We foresee a strong demand in cloud related technologies and managed services. We will be majorly targeting cloud storage solutions and cloud based backup solutions while we enable our end customers to manage information on the move.

KEY FOCUS

•  Data storage domain with All-Flash Arrays, Hybrid Arrays and Converged Infrastructure

•  VDI and Software Defined Storage.

•  Backup, Recovery and Archiving solutions

GO-TO-MARKET STRATEGY

We are going to gear up and enable our channel to face all discruptive technologies that have already been in the market and those that are yet to come. We will be focusing on enabling our partners for these emerging technologies which will create new avenues for revenue while simultaneously move our channel partners higher up in the value chain.

NEW MARKETS

UAE and Saudi Arabia will continue to lead in 2015. We also expect to see a rise in business from Qatar and Kuwait too.

VISION 2015

StorIT remains committed to significant investments in the areas of value added services to provide the very best of breed technology solutions that can give its reseller partners, as well as them, a competetive edge.

– Kartik Shankar, Senior Sales Manager-StorIT Distribution

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