IT Distributors have long been talking about value-added distributor (VAD). While they agree the genuine value adding has nothing to do with other fulfilment, giving credit or fast delivery, how are the new age VADs evolving their business models and investing in the much needed technical capabilities so that they are able to design, consult, train, develop and enable channel partners?

Ranjith - StorIT

Our business model provides year long training and consultancy services to our channel partners to keep them up to date with both industry and market opportunities.

Ranjith Kaippada, Sales Director

Kartik Shankar - StorIT

The market in the region has been largely limited to software selling, services and consulting, rather than addressing risk mitigation

Kartik Shankar, Technology Consultant

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